When we can use one of these shortcuts, we are more confident in our evaluations although, ironically, our evaluations are probably more likely to be incorrect: Despite a more educated electorate, knowledge of civics has not increased significantly in forty years.
Most citizens will therefore not bother to develop an in-depth understanding of political or scientific issues, which would require significant time and effort. Necessarily, it is gotten somewhat out of date, but there is still plenty of engaging material, and Popkin writes with an ease that is uncommon among political scientists.
Popkin discusses five frames that matter. Demonstrate to voters that the candidates are likely to do different things about the issues that are important. News and campaigns can remind voters that a particular office can influence a particular policy area.
He sees "a sophisticated pattern of transmission from past Reasoning voter and interactions among and between people in the current election" p.
Voters often compare a candidate to a pre-existing stereotype of how certain people act. Essentially, they ask themselves this: Voters judge candidates more on how "presidential" they look than on their actual record.
On the other side of the coin, he is great at articulating how voters actually process campaign information and use it to inform their decision-making processes.
Primaries Popkin draws on Reasoning voter from presidential primaries to illustrate his theory, noting that, since primaries are more complex than general elections, it should be more difficult to apply the theory to them. Interpersonal communication is seen as a way of developing assessments of parties and candidates.
Popkin argues that most of the information voters learn about politics is picked up as a by-product of activities they pursue as a part of daily life homeowners learn about interest rates, shoppers learn about prices and inflation etc.
But as frustrating as it may be to policy wonks, this question seems like it will remain relevant for a long time to come. Voters develop affinity towards like-minded opinion leaders in media and in personal interactions.
Which economic problem is current affects how candidates are viewed. Therefore, they employ "shortcuts" based on what they see transmitted about candidates in the media, and combine that with what they "know" from the past with more recent information into some kind of internal algorithm to decide which candidate will gain their support.
Information as a By-Product: Our decision about where to look for information i. What is the probability that he will be a good president?
Symbols are often drawn upon to represent issues e. Problems for science[ edit ] As mentioned above, scientists who use the knowledge deficit model face great difficulty conveying information to the lay public when overwhelming amount of psychology and political science studies show that the public uses the low information rationality model.
When incumbents speak only from the Rose Garden, they are seen as presidents. Because personal information is so important much more than a political record iseven new challengers can rapidly catch up with incumbents in the polls--though only the incumbent has a political record, voters get personal information about both candidates.
We spend less cognitive effort in buying toothpaste than we do when picking a new car. After laying out the theory, Popkin uses it to analyze the Democratic primaries of andthe Republican primaries ofand the election of A few bad votes in a politicians record can dramatically undermine this "goodness of fit," since we like to think that mistakes by others were intentional whereas our own mistakes were the result of external conditions.The Reasoning Voter I believe that voter turnout has declined because campaign stimulation, from the media and from personal interaction, is also low and declining, and there is less interaction between the media and the grass-roots, person-to-person aspects of voter mobilization.
The Reasoning Voter covers three presidential elections:, andand examines both primaries and the general el Popkin is great at sensing which messages campaigns wish to send and which ones are actually being articulated/5. read two books, read The Reasoning Voter twice." The Reosoning Voter is an insider's look at campaigns, media, and voters that convincingly argues that voters make reasoned choices.
The Reasoning Voter Communication and Persuasion in Presidential Campaigns Samuel L. Popkin Esta lectura ha sido digitalizada sólo para el estudio y la investigación de los miembros de CEACS The University of Chicago Press ' O N E The Reasoning Voter THIS BOOK has two main purposes.
To develop a theory that explains how voters form opinions and make decisions. Popkin relies on a theory of low information rationality to explain how voters are able to make rational choices between candidates.
Voters do this by using information shortcuts that they receive during campaigns, usually using something lik. The Reasoning Voter is wonderful analysis of how voters gather information on candidates for political office.
While it is a bit dated (2nd edition published in ) Dr. Popkin's discussion of "low-information rationality" helps explain voter's behavior even today/5(8).Download