Moreover, due to the strategy of expansion the company has managed to enter many international markets and nowadays is one of the leaders of its segment of the market. The main part of the economy is farmers, with half of these being the labor force. Example Essays Most people are familiar with the Nike logo.
To a significant extent, this is the result of the strategy of the international markets expansion that is one of the main directions of the strategic development of the company. There have been many cases in which workers have been threatened and fired.
I know that Nike is just one of thousands of companies that have taken their labor overseas, so that the product can be made at a fraction of its cost.
Hot Air Retrieved March 18 from http: It is obvious that the qualification of workers in Europe, the US and Japan was substantially higher than in other Asian countries where nowadays the manufacturing of Nike products is concentrated, including Taiwan, China, Indonesia and some others.
It should be pointed out that during the first decade of its existence the company has managed to attract leading sportsmen in its advertising campaign.
Among the most important factors may be named the use of the popularity of famous sportsmen who signed contracts with Nike to promote its products. Summary and Evaluation Thus, taking into account all above mentioned, it is possible to conclude that the development of Nike was traditionally focused on the expansion in new markets and in the late s this trend became dominant and led to the shift of the production to Asian countries.
Moreover, in some countries the advertising campaign practically totally failed. Through global media, we the public are becoming more aware of this kind of exploitation of workers. Consequently, it is quite natural that Nike heavily accounting on overseas sales for revenues growth.
Get professional essay writing help at an affordable cost. Obviously, such impressing results are based on several factors that contributed to the success of the company and which demonstrate the high level of professionalism and even genius of specialists working in Nike.
In this respect, it should be said that Nike targeted at the mass audience creating a very prestigious brand which could be available to average people making them closer to their favorite sportsmen whom many customers simply imitated and bought Nike.
In such a context the fact that Reebok has eventually managed to gain a significant share of the market indicates at the failure of Nike to fully benefit from its dominant position in the market.
He found misuse of equipment and poor tracking of worker illness. Most people also know that Nike is a multi-million dollar company that sells name brand shoes worldwide.
Instead of spending millions of dollars on their workers, who are the backbones of making the actual shoes, they are spending it on their advertisements to promote their company.
One way in which Nike is taking advantage of their workers is through long and hard work hours.
Finally, the promotion and advertising campaign were extremely successful and not only due to sportsmen involved but also due to the wise strategy and image of the company and its products.Nike Shoes essaysThe Nike shoes are a good brand that you can wear.
It is one of the best brand that you can obtain in these days. This shoes are made to use them in some sports. This shoes provides the user a great comfort and effectiveness in the activities. This brand also made different design.
No wonder that in“a pair of Nike sports shoes that sells for $ in the United States is made by Indonesian women paid the equivalent of 58 cents a day’ (11) and the situation has hardly changed dramatically in recent years.
All the examples of business essays are written from scratch by our professional writers. Nike is the number one sport shoes and apparel selling company in the world with around twelve billions in sales in (Nike History and Timeline)/5(9).
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[tags: Nike Tennis Shoes Retail Businesses Essays] Strong Essays words | ( pages) | Preview. Nike: The Sweatshop Debate - Nike: The Sweatshop Debate SYNOPSIS Nike is a worldwide global corporation that has its shoes manufactured on a contract basis in places like Asia, China, and Vietnam.
Although it does not actually. [tags: Athletic Shoes Nike Fitness] Free Essays words | ( pages) | Preview. Little Portugal Fills Big Shoes - Lying west of Spain and East of the North Atlantic Ocean is a small country no bigger than the state of Indiana (World Factbook).
Portugal, this mistakenly insignificant land, quickly made an impression on European exploration.Download