Cyworld creating and capturing value

Based on almost ten years of research, this book provides a framework for companies to reimagine their business. Comparing it to the other mediums such as emailing, messaging or calling the reason for the preference of Cyworld creating and capturing value social networking sites is because that the audience in the social network is large enough also it gives the opportunity to socialize with other peoples around the globe and making new friends and connections and getting to know peoples, cultures and values around the globe Question 2: Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.

The other reason is Cyworld came with the idea of minihomphys where are Facebook and Myspace lacks such availability of option.

Cyworld: Creating and Capturing Value in a Social Network Harvard Case Solution & Analysis

These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, customer engagement, and organization structure.

How is Cyworld different from Facebook or Myspace? Sunil Gupta Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. The segmentation of user of Cyworld are the teens and the generation in early twenties as the largest user group of Cyworld is the users comprised of the these two age segmentation.

The most valuable for Cyworld includes the one who are an active user of the site as they are the potential customer of the organization. It is like changing the engine of a plane while it is flying.

Cyworld: Creating and Capturing Value in a Social Network Case Solution & Answer

After considering all the facts the company came to the conclusion that the company should migrate from paid items model to the advertising models as followed by Facebook and many other sites. Done right, digital technology can be a tremendous opportunity for established players as demonstrated by Cyworld creating and capturing value Buy, New York Times, Weather Company, and others.

Based on almost ten years of research, this book provides a framework for companies to reimagine their business.

How it can create value for users in this segment? The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation fees Cyworld should target the youth as they are most interested generation segment in socialization and who are well aware of using such sites and medium to communicate, contact and maintain their relationships with others and also seek to communicate with peoples around the globe in other regions For creating value for its users, Cyworld initiated with the tactics of introducing the idea of creating and managing minihompys by way of buying the virtual items and decorating the minihompys but later Cyworld observed that the users are getting bored of this activity and realized that the Cyworld will not be able to capture justified value on providing such services.

The websites such as Amazon, Yahoo or Youtube are specific functioned sites like Amazon is used for online shopping, yahoo is a general purpose site which includes features from offering sale purchase to news reading material and many other areas and Youtube is specifically used for watching videos or sharing it, in comparision to Cyworld, Cyworld offers the sharing of ideas, minihompys, videos, photos, music and many other things and this variety of option differentiate Cyworld from the sites such as Facbook, Myspace, Amazon, Yahoo and Youtube Question 5: These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, customer engagement, and organization structure.

How these social networking sites are differ from other larger websites such as Amazon, Yahoo and Youtube? Which is most valuable for Cyworld — An active user, a user who spends a lot of money with Cyworld or a user with a lot of connection?

These players have to strengthen their core and build for the future at the same time. What should be Cyworld business model — paid items, mobile networking or advertising?

We will write a custom essay sample on Case Study Cyworld Creating And Capturing Value In Social Network or any similar topic only for you We will write a custom essay sample on Case Study Cyworld Creating And Capturing Value In Social Network or any similar topic only for you Order now After surveying all the factors the Cyworld decided to launch Home2 which is in fact the upgraded version of minihompys but this have the option of sharing photos and many other things.

Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.

Its hard for Cyworld to make its own position in the market where the websites such as Facebook and Myspace are handling the maximum market share Related Essays.

Cyworld: Creating and Capturing Value in a Social Network (TN)

Sunil Gupta Disruption and transformation get a lot of hype and for good reason. How can you segment Cyworld user? Done right, digital technology can be a tremendous opportunity for established players as demonstrated by Best Buy, New York Times, Weather Company, and others.

Using rich case studies and rigorous research, it shows how the rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage.

Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Using rich case studies and rigorous research, it shows how the rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage.

This created more value for the users of the Cyworld and shortly around 80, users of the Cyworld migrated to the Home2 as it is something new as it was a blend of blogging and minihompys. Peoples generally use the social networks for the purpose of managing their social lives, also it includes to satisfy the need of socialization of each individual which is required to be satisfied and the social networks are the most commonly used medium now a days in order to satisfy such need.

Which segment should Cyworld target? It is like changing the engine of a plane while it is flying. These players have to strengthen their core and build for the future at the same time.

Should Cyworld explore any other area of opportunity? Why do people use social network?Cyworld: Creating and Capturing Value in a Social Network - In Maythe new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base.

Cyworld: Creating and Capturing Value in a Social Network case study solution, Cyworld: Creating and Capturing Value in a Social Network case study analysis, Subjects Covered Advertising Customer relationship management Market segmentation Networking by Sunil Gupta, Sangman Han Source: HBS Premier Case Collectio.

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case study solution, Take-Two Interactive Software Inc. xls file, Take-Two Interactive Software Inc. excel file, Subjects Covered Applications Internet Marketing Strategy by Sunil Gupta, Kerry Herman Source: Harvard Business School 20 pages.

Publication. Cyworld: Creating and capturing Value In a Social Network 16 November. Aug 04,  · United Breaks Guitars | MKTG Case Study - Business/Marketing bibliographies - in Harvard style.

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In-text: (Gupta and Han, ). Cyworld: Creating and Capturing Value in a Social Network Case Solution, In Maythe new CEO of Cyworld, a company social networking in Korea, had to decide how to create and capture value from its user base faster.

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