How have the elements in the promotional mix been designed to appeal to the target group? Advertising agencies help clients to make an attention grabbing, persuasive and unique ad campaign that makes the brand stand out in the thoughts of customers.
This unit introduces learners to the basic concepts which are applied in the promotions industry. Get Full Essay Get access to this section to get all help you need with your essay and educational issues. The change of a product Creative product promotion essay a brand is an ongoing one and the advertising agency plays a major role in leading the change, this is achieved by communicating the brands own identity and making the consumer aware what the brand has to offer.
Before you start Read the assignment brief and the assessment grid carefully and make sure you are clear about what you have to do.
This will place a Creative product promotion essay amount of responsibility on the advertising agency creating it, through consumer perception and understanding, in the way that grants it acceptance and growth. Unit abstract The promotional side of marketing is probably the one most people are familiar with.
Learners will have the opportunity to consider different ways of promoting products, introducing the promotional mix at a simple level. The role of advertising agencies and the media is also explored, along with the role of the internet.
The area of location can be used for promotion with banner advertisements on billboards, bus stops etc. Price The price is the amount of money it costs for consumers to be able to buy the product.
Processes The processes are what it takes to get the product from the retailer to the consumer and how long this takes will effect how good it is.
By knowing this information it will help them with planning and creating an effective advert. The choice of media, message and methods, in relation to objectives and constraints, is examined.
What are the elements of the promotional mix and the media used, including exhibitions, written materials, websites and electronic communications, person-to-person contact etc. Physical Evidence Physical evidence is stuff such as packaging, sofas, lighting, and music. If Microsoft want to success better they will have to choose to outsource which means that they will have to give their promotional work to an advertising agency in order to assist them.
Know the constituents of the promotional mix Understand the role of promotion within the marketing mix Understand the role of advertising agencies and the media Be able to create a simple promotional campaign. The price is a big factor of promotion and when Walkers put a RRP on their crisps it will display their original price therefore keeping their corporate image even if shop keepers decide to rank up the price to make more profits.
Promotion is heavily influenced by the other elements of the marketing mix. The view of a brand by the consumer is a high importance in its acceptance and longevity.
Modern information and communications technologies have had, and continue to have, a huge impact on this aspect of marketing and learners will explore current promotional campaigns, using some of the concepts included in this unit.
What is the product range? Within the marketing mix, the promotional aspects are concerned with this communication between the customer and the producer. Advertising In this task I will be explaining the role of advertising agencies in the development of a successful promotional campaign; however I will also be looking closely at what type of media they have been using to make adverts for the X-box one.Free Essay: Introduction Describe the promotional mix used by two selected organisations for a selected product or service.
Promotional Mix The entire. Unit 9 Exploring Creative Product Promotion P2 Essay Sample Promotion is an important marketing activity – it is a component of the marketing mix. The marketing mix consists of the Product, Price, Place, Promotion, People. Unit 9 - Creative Product Promotion P1 Essay Words | 5 Pages.
for a selected product or service.
Promotional Mix The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products.
There are many benefits. Unit 9 Exploring Creative Product Promotion P2 Promotion is an important marketing activity – it is a component of the marketing mix.
The marketing mix consists of the Product, Price, Place, Promotion, People, Packaging, Physical Evidence and Processes. The change of a product into a brand is an ongoing one and the advertising agency plays a major role in leading the change, this is achieved by communicating the brands own identity and making the consumer aware what the brand has to offer.
Essay Writing Guide. Learn the art of brilliant essay writing with help from our teachers. Good morning to my presentation of Unit 9 exploring creative product promotion.
My name is Shannon Somford. I will be giving information about the following objects: The promotional mix - The Aims and Objectives - The role of promotion within the.Download